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Jews built the comic book industry from the ground up, and the influence of Jewish writers, artists, and editors continues to be felt to this day. But how did Jews come to have such a disproportionate influence on an industry most famous for lantern-jawed demigods clad in colorful tights?
First Comic Books
The story begins in 1933. During that year, the world experienced seismic changes in politics and pop culture. An unemployed Jewish novelty salesman named Maxwell Charles “M.C.” Gaines (née Max Ginzberg) had a brilliant idea: if he enjoyed reading old comic strips like Joe Palooka, Mutt and Jeff, and Hairbredth Harry so much, maybe the rest of America would, too. Thus was born the American comic book, which in its earliest days consisted of reprinted newspaper funnies. Gaines and his colleague Harry L. Wildenberg at Eastern Color Printing soon published February 1934’s Famous Funnies #1, Series 1, the first American retail comic book.
Rival comic book publishers sprang up immediately. However, by the mid-1930s publishers were already starting to exhaust the backlog of daily and Sunday strips that could be reprinted. The easiest way to fill the demand for new comic book features was for publishers to tap writers and artists who couldn’t get work anywhere else, either because they were too young, too inexperienced, or Jewish–in most cases, all three. Advertising agencies had anti-Semitic quotas, and newspaper syndicates only occasionally took on a token Jewish cartoonist like Milt Gross or Rube Goldberg. But the comic book companies were mostly run by Jewish publishers like Timely Comics’s Martin Goodman or DC Comics’s Harry Donenfeld. It was a situation similar to that of the early motion picture industry, in which Jewish directors, producers, and studio executives who’d faced anti-Semitism in other industries built an industry of their own.
Because the comic book stories were being written and drawn largely by inexperienced teenagers, they were often crude rip-offs of the popular newspaper strips of the day, such as Tarzan or Buck Rogers. Enter writer Jerry Siegel and artist Joe Shuster, the creators of Superman. In 1938, DC Comics published the Man of Steel’s first adventure in the pages of Action Comics #1. Superman was an instant hit. Literally dozens of Superman clones were rushed into production by rival comic book publishers, and suddenly the comic book industry had a future.
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