As of this writing, the following topics are trending on Twitter:
- Jason Collins
- Pacific Rim
- Nancy Pelosi
- Colbert Busch
(Yeah…I had to look up more than a couple too.)
What determines which topics trend on Twitter?
Trends are determined by an algorithm and are tailored for you based on who you follow and your location. This algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help you discover the hottest emerging topics of discussion on Twitter that matter most to you. ~ Twitter Help Center
In other words, it seems to be an objective way to rank information from subjective sources.
In 2009, Reconstructionist rabbi and web developer, Shai Gluskin, decided to leverage Twitter and its algorithm by using it as a way to bring Torah to as many people as possible on the evening of Shavuot. As he expressed it then (on Twitter):
It has yet to happen. Each year we have tried. And, if the sole goal was to reach the top ten, then each year we have failed. But along the way to the trending goal, some wonderful things happened that cannot be measured by algorithms or scales or charts:
Real Torah was taught. In 140 characters or less. Each year that I have participated, I have discovered wonderful teachers of Torah and sometimes in the most unexpected places. Other perspectives have caused me to reconsider my understanding of certain verses. And engaging in discussions of Torah with people of all streams of Judaism all across the world feels as though I am part of the Living Torah. It is, truly, like being at the foot of the Mountain.
Now, for the fifth consecutive year, we are ready to learn and teach and share once again. As Rabbi Mark Hurvitz, one of the most vocal advocates of this cyber-initiative, reminds us: Some people wonder why we might do this. Did not Hillel say that among our primary tasks is (Avot 1:12) loving mankind (all of humanity), and bringing them (all) close to Torah. אוהב את הברייות ומקרבן לתורה?