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How Generations of a Jewish Family Transformed London’s Fashion Industry, with Bethan Bide and Lucie Whitmore

Hosted By: Yiddish Book Center (Amherst, MA)

Moss Bros. has been shaping British fashion for more than 160 years. The firm dressed the upper echelons of British society for events such as Ascot, Glyndebourne, and the 1953 coronation of Queen Elizabeth II, when at least five cabinet ministers appeared in the firm’s hire robes. This talk will explore the fascinating story of Moss Bros. and the people behind it. It will explain how Moss Bros. achieved longevity by embracing change and outline how successive generations of the Moss family found new ways to stay ahead of the shifts and turns of fashion production and consumption.

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