I recently had the privilege of listening to Professor Ron Wolfson give several talks to my community about his new book,
. Professor Wolfson’s thesis, as he explains here, is that Jewish institutions are failing us, and hemorrhaging affiliated members as a result, because they focus on “transactional Judaism” rather than he what terms “relational Judaism.” Transactional Judaism connotes a fee-for-service approach in which institutions offer programs, activities, services, and schools, in exchange for money. Instead, Wolfson argues that institutions and their leaders need to focus more time, energy, and financial resources on building face-to-face relationships, micro-communities, and programming with a relationship-generating component built in.
There is a lot of wisdom in Wolfson’s book, and I commend it as critical reading for all Jewish professionals, from rabbis to federation leaders to school principals. Making synagogues more welcoming of visitors, taking the time to meet parents of students or JCC members one on one, and cutting back on committee meetings will make Jewish institutions of all sizes and locations more vibrant and personal. But as I read through the case studies in his book, and heard him speak, I kept feeling a sense of disquieting disconnect: the Jewish world he describes in his book does not equate with the Jewish world I experience out in the hinterlands of Connecticut.
There are two different worlds of Judaism in America today. There are huge Jewish demographic presences in the big cities (New York, LA, D.C., Chicago, Boston, San Francisco, Atlanta, Miami, and a few others) and their surrounding suburbs (the Valley, Westchester, areas in New Jersey, Maryland, and Virginia), where the variety of religious expression and opportunity is incredibly rich, perhaps richer than ever before in the history of the Jewish Diaspora. Here, relational Judaism can be a huge benefit to large synagogues and other organizations that have lost their personal touch. Relational Judaism can serve as an effective way to re-vivify places that have grown cold, sterile, and indifferent. Larger federations can and should hire Jewish concierges to help steward new members of the Jewish community and existing members passing from one life stage to another (e.g. post Bar/Bat Mitzvah or new empty nesters) to various organizational presences and opportunities. Synagogues with multiple clergy should deploy them in more interactive ways, such as having a rabbi meet religious school parents in the parking lot to ameliorate the nefarious “drop off” effect or creating an alternative Friday night service in congregants’ homes.