Brooklyn, NY – Over the past several years, the Chasidic community of Williamsburg has experienced several incidents in which anonymous community activists destroyed, damaged or defaced advertising or signage of various business establishments.
The motivation behind the incidents is spiritual. Ads featuring highly detailed images of tantalizing foodâ€”and businesses hawking an unnecessarily wide variety of food, such a the now-shuttered Sub on Wheels once parked along a Williamsburg streetâ€”are seen as excessive and indulgent by austerity-minded activists, who are alarmed by what they see as an intrusion of secular, pleasure-oriented values into their community.
Does anyone else get the feeling that someone in the haredi world is taking the term â€˜food pornâ€™ a little too seriously?Â I can only imagine what would happen if some really good food photography made its way to Brooklyn.Â Watch out Smitten Kitchen and Not Derby Pieâ€”the hasids are coming!
Also, I love that itâ€™s the variety of food thatâ€™s threatening.Â Itâ€™s like somebodyâ€™s wife got jealous that somebody elseâ€™s wife was making some kind of sushi and laid it on thick with the rav.Â More options than chulent and kugel?Â Thatâ€™s SO un-tznius.Â From now on only the old standards photographed Mackerel Pudding style.
Pronounced: hah-RAY-dee, Origin: Hebrew, literally “in awe of” or “fearing” God, this means ultra-Orthodox or fervently Orthodox.