Michael Freund suggests a Birthright-type program to bring “clergymen and jurists, prominent doctors, lawyers and scientists, and even sports stars and athletes” to see what Israel is really like. (Israel Insider)
A look at Gesher Chai, a joint curriculum that links students in American classrooms to those in Israel. (Washington Jewish Week)
J Street, on the heels of a successful merger with Brit Tzedek vâ€™Shalom, is setting up regional chapters in several dozen areas of the United States. (New Jersey Jewish News)
Are Israel’s diplomats even properly prepared to advocate for Israel’s interests? (Ha’aretz)
A report by Israel’s State Comptroller points to major failure of hasbara in terms of Arab-language outreach, e.g. during Second Lebanon War. (YNet News)
Reuven Pedatzur points to Israel’s greatest PR failure, that Mohammed al-Dura remains a symbol of Israel’s brutality despite proof that footage of his death was meddled with. (Ha’aretz)
Pronounced: hahz-bah-RAH, Origin: Hebrew, literally “explanation,” it is often used to mean propaganda on behalf of Israel.