A New Image for Israel

For our blog readers who also subscribe to Sports Illustrated (I know this may be a small percentage), “This Week’s Sign that the Apocalypse is Upon Us” is a familiar feature. Each week, SI shares one of the most outrageous stories from sports news.

Below is MJL’s version:

This Week’s Sign that the Apocalypse is Upon Us: Controversy ensues over scandalous invitations for party co-hosted by Maxim Magazine and the Israeli Consulate of New York.

Yes, Maxim and the Israeli Consulate.

invitation.jpg
The invitations featured a picture of a former Miss Israel scantily clad in a bikini. David Saranga, consul for media and public affairs offered that:

We found that Israel’s image among men 18-38 is lacking…. Israel is viewed as a very macho society. We want to show that we are a normal society like others. (MORE)

MK Collete Avital disagrees.

Israel’s image has been tainted by sex scandals involving high-ranking officials as it is. I wonder if the best way to encourage tourism is by advertising sex.

I guess this takes Hasbara to a whole new level.

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