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Trader Joe’s Launches Their Own Brand of Matzah

Made in Israel, this new matzah will make your annual afikomen much easier.

Just in time for Passover, Trader Joe’s is giving us a holiday miracle: their own NEW brand of matzah, and it’s made in Israel. Dayenu. 

The matzah isn’t yet on the Trader Joe’s website or official Instagram page, but a representative from the company confirmed the matzah is made in Israel and will be available nationwide for a limited time. 

Trader Joe’s is no stranger to a wonderful array of Jewish, Israeli and Middle Eastern products that have become staples in so many homes: from Yemenite zhug and tahini to their babka and frozen latkes, range of hummus flavors and beloved everything bagel blend. This matzah isn’t their only product that’s made in Israel; their bamba (both of the plain and chocolate-filled variety) is, too.

For Jews around the country who sometimes struggle to find kosher for Passover products, the availability of this matzah could be a game changer.

If you’re looking to stay up-to-date on Trader Joe’s products, or just enjoy talking about the quirky supermarket, check out the Kosher Trader Joe’s Facebook group, which is truly a delight. 

Have you tried Trader Joe’s new matzah yet? We want to know what you think — send us an email at

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