Just in time for Passover, Trader Joe’s is giving us a holiday miracle: their own NEW brand of matzah, and it’s made in Israel. Dayenu.
The matzah isn’t yet on the Trader Joe’s website or official Instagram page, but a representative from the company confirmed the matzah is made in Israel and will be available nationwide for a limited time.
Trader Joe’s is no stranger to a wonderful array of Jewish, Israeli and Middle Eastern products that have become staples in so many homes: from Yemenite zhug and tahini to their babka and frozen latkes, range of hummus flavors and beloved everything bagel blend. This matzah isn’t their only product that’s made in Israel; their bamba (both of the plain and chocolate-filled variety) is, too.
For Jews around the country who sometimes struggle to find kosher for Passover products, the availability of this matzah could be a game changer.
If you’re looking to stay up-to-date on Trader Joe’s products, or just enjoy talking about the quirky supermarket, check out the Kosher Trader Joe’s Facebook group, which is truly a delight.
Have you tried Trader Joe’s new matzah yet? We want to know what you think — send us an email at firstname.lastname@example.org.