Evan Bloom is the co-owner of Wise Sons Jewish Delicatessen. He makes a mean Reuben. Evan founded Wise Sons with Leo Beckerman and his brother Ari in 2010. Today, Evan serves as the company president and oversees day-to-day operations, with a specific focus on culinary and brand direction. An accomplished chef and entrepreneur, Evan is widely regarded as one of the leaders in the modern Jewish food movement.