Here’s a video about Alan Veingrad, who played for the Packers, won a Super Bowl, and is now frum. The best part is at the end when the anchors are all, “I talked to the head rabbi guy, and they say he’s really serious, he’s not faking it!” Nice.
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The organized effort to draw less observant Jews closer to Judaism is often traced to postwar America.
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How an ancient ritual has been reimagined for a variety of new purposes.