Can’t say it much better than Wired:
Let’s say you’re a defense-company marketing executive. And you want to make a splash at the Indian defense ministry’s annual air show. Do you: (a) buy expensive gifts for New Delhi’s generals; (b) treat the press to Kingfishers and samosas; (c) produce a Bollywood-esque video featuring bare-midriff girls, flower-draped missiles, and the catch phrase “dinga dinga dee?”
The disastrous results are below, with classic lyrics such as:
I need to feel safe and sheltered,
Security and protection,
Commitment and perfection,
Defense and dedication.