Paul Nasrani is the owner of Adirondack Creamery, a New York State ice cream company that uses local labor and all-natural ingredients.
To celebrate his just-received kosher certification, he sent a bunch of pints of ice cream to the MJL offices, where we devoured them at a staff meeting with true journalistic impartiality (uh, we basically inhaled them). The verdict: all-natural ice cream really does taste better. Strawberry Moon tasted more like strawberries than actual strawberries do. Whiteface Mint Chip was the pint-size container equivalent of fine dining. My favorite was probably Kulfi-Pistachio Cardamom, which was spicy and soothing all at the same time, turning your mouth into a Bollywood movie that’s crunchy and sharp and smooth as, well, ice…
But I’m digressing. Nasrani and his fellow ice creamers also use local farms and compassionate milk providers. His product travels no more than 150 miles, keeping everything local, sustainable, and fresh. And Adiarondack just received kosher certification for 7 of their 9 flavors, giving us another reason to go wild.It also gave us a prime opportunity to ask a few questions about being kosher. What does it mean? How does it happen? And does it really help sales? We dropped Mr. Nasrani a line, and he agreed to talk about all of the above and more.Paul: Hi! How was the staff meeting? How did the ice cream go over?
MJL: It was probably the best staff meeting on record.
That’s great to hear. I’ll try to get you some more of the new flavors when they come out. Maybe your next one can be even better.
Well, not to switch my first question or anything, but what new flavors?
Our seasonal flavors — we’re starting a pumpkin flavor, and a peppermint stick, that will be out in fall. Next year, we’ll be working on more wintry flavors.
When did you get started with this? Have you always worked in an ice cream-making plant?
I was in finance; I was CFO of a small/medium size staffing company. In 2001, someone had given me a small ice cream maker, and I started making it in my apartment.