Promowork: A Necessary Evil, Part II

This week, Joshua Cohen and Justin Taylor exchange ideas around book promotion, materials of writing, and the devolution of the author. In this post, Justin responds to Josh’s initial thoughts.

Dear Josh,

Okay. You’ve thrown a lot of questions at me here, so let me describe what I’m seeing and then let’s see where we are. (I almost wrote “hearing,” because when I read your words I hear your voice in my head, but if I were having the screws put to me by the fact-checker I’d have to admit that what I hear right now is the desk fan in my office, my own keys clacking on the keyboard of my MacBook, and Nathan Salsburg’s wonderful instrumental acoustic guitar record, “Affirmed,” which I switched to just a minute ago from Hendrix at the Isle of Wight, because that was too noisy to “hear” myself think over, despite having only a minute before that having posted on my Facebook page that I intended to listen to Hendrix for “most of the afternoon.” He’s lucky if he got forty-five minutes. (So much for the honest presentation of a public self).

Like you, I compose my fictions by hand and type them up later, editing as I go, then printing out again for another read-through (often aloud) and hand-written edit. This process is repeated as many times as a given piece demands. But it doesn’t bother me that I use the same computer to type my fictions as I do to write you a note about where to lunch on Sunday, anymore than it would if I were to use the same pen I was first-drafting with to dash off your address on a postcard I was sending you. I don’t see the materials themselves as inherently sacred or profane. The computer is a nexus-point for so many different parts of our lives (public, private, interpersonal, professional, political, artistic, cultural-consumptive, &c.) that historically were experienced or pursued separately and without reference to one another—as in, when you were doing thing A, you were necessarily not doing things B and/or C and/or D.

It’s up to the individual, therefore, to decide what degree of simultaneity is appropriate at a given time. Just because you have the ability to watch a dirty movie clip in one browser window while leaving a birthday message on your grandmother’s Facebook page in another browser window doesn’t mean that you should. Similarly, just because you have the ability to make lunch plans or trade gossip or read “status updates” using the same device you use to edit your magnum opus does not mean that trading gossip and reading status updates is a good use of your designated Valuable Writing Time. So the problem—if there is a problem—in my view is not with the tool but with the user.

Do I think that non-writers struggle to find the right tone—the thing that will make them sound like the people they wish to project themselves as or perhaps even actually are? Sure. I think everyone’s always working to become or at any rate maintain their status as their best self. If anything, the writer (more generally, the artist) has an easier time of it, because we spend so much time practicing on these microcosmic people we create just to fuck with; we have (or ought to have) a more refined sense of how these things work.

You should be very honest about your attitude toward publicity. I’d be curious to hear you articulate it, perhaps in the form of a guiding policy or principle if you have one. I’ll give you mine, which is to mostly say “Yes” to things, unless there’s a compelling reason not to—time or dignity being the main ones. The work of writing has literally nothing to do with the work of publicizing that writing after it’s finished. I’ve never sought “fame” or a spotlight for their own sakes (and God knows haven’t found them) but when I make the decision to publish my work, I’m saying that I want it to have an existence beyond my own desktop, a public life, and if it’s going to have one I want it to have the biggest, best one possible. I don’t think there’s anything unseemly about that. They’re two different skill-sets, two entirely different and in certain crucial ways irreconcilable frames of mind. There are ways to have fun with it and ways to get through it when it’s not fun, but more than anything else, choosing to participate affords you the best possible chance of message control. Anything you’re willing to say “Yes” to and actually do, you can be responsible for. The more hands-off you are the more you’re at the mercy of somebody else’s press releases, tag lines, and surmises, or at risk of simply being ignored.

I hope I haven’t gotten too far off track here. I worry too that my instinct to be contrary, when applied to your deep ambivalence, causes me to play the wide-eyed Happy Guy. There are a lot of things about “publicity” that I hate—particularly the way young writers are taught to crave it above all other things—such as craft, discipline, and integrity. And of course I notice that the one question I shirked was the one I was most interested in—the question having to do with voice in fiction, this notion of convincing similarity versus convincing difference. Maybe you can expand a bit on your concept, or clarify how you see this question of aesthetics/mimetics relating to these notions of the public/private self, writerly or non?



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