Bronfman & Mile End: New, Old and Delish

The first time I heard of “Montreal-style Deli” was a few years ago when i was still working for Edgar M. Bronfman’s foundation. We were visiting the Hillels of Montreal and I was sent on a mission: go and procure some smoked brisket for Edgar from Schwartz’s deli. It’s his favorite. Of all my assignments during my time working there, this was, without doubt, my favorite. Brisket. Done. I still have the receipt hanging at my desk.

So when Mile End Deli opened in Brooklyn in 2010, I knew Edgar would love it. And I was right. I like to think I am usually right when it comes to food.

And last night, worlds (and Bronfmans, and celebrities and rabbis) all collided at the launch party for The Bronfman Haggadah, a new Haggadah written by Edgar with gorgeous artwork by his wife, the talented Jan Aronson. While Mile End served up Passover-inspired dishes, providing the perfect accompaniment to the evening’s festivities of modern and traditional.

Mile End’s website says that it is “a Jewish delicatessen in New York City committed to breathing new life into old-world traditions.” And I can’t think of a better way to describe the Haggadah Edgar has created. For some the Haggadah will feel very foreign: entirely in English, with some different songs and the purposeful act of welcoming Elijah earlier in the Seder. But for others, for whom the Judaism of their childhood never quite fit; for those who never experienced a Judaism which fit or not; or for those just looking for something different, this Haggadah may find a new place as part of your family’s tradition.

In his remarks last night, Noah Bernamoff of Mile End explained, “Everyone knows what Jewish deli food is. We like to ask ourselves the difficult questions about Jewish food.”

Bronfman Haggadah
If nothing else, Passover is a time for storytelling, asking questions and food. And the dishes Mile End served last night definitely fulfilled its mission of breathing new life into old-world traditions. Duck pastrami served on a matzo brei cake with green apple haroset; pickled deviled eggs; and braised brisket with green figs on spiced matzo, just to name a few. They posted their full menu from the Haggadah launch on Instagram last evening, so please, take a peak! Above all, each bite tasted like something familiar, and also something brand-new. I will give one word of critique: I didn’t love the take-home macaroons, which most closely resembled and tasted like the variety you can buy in the Supermarket. But I’ll let it slide. Mile End isn’t known for their baked goods.

Posted on March 13, 2013

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