Rainbow Bagels Are Taking Over Brooklyn

When it comes to bagels I am a bit of a purist. Blueberry bagels? Blegh. Pumpkin bagels? Not my thing. And don’t get me started on all those crazy flavors of cream cheese.

Give me a salt bagel with scallion cream cheese, an onion bagel with veggie cream cheese or maybe, just maybe, a cinnamon raisin bagel with plain cream cheese if I am hankering for something sweet.

But there is a Brooklyn shop breaking all the bagel rules: The Bagel Store, who have become famous for their rainbow bagels with cake batter cream cheese. Business Insider even reported that “The Rainbow Bagel is About to Blow Up.” And if cake batter cream cheese sounds delish to you The Bagel Store has their recipe posted online!

Make your own bagels with Claudia Roden’s classic recipe.

I first saw rainbow bagels in Hoboken, NJ at JP Bagel Express Café & Deli about 9 months ago. My daughter asked for a bagel and cream cheese after pre-school, and so on our way back to the train, we stopped in and they happened to have rainbow bagels. I had never seen such a creation before, and so I obviously had to buy at least two. And then do a photo shoot with my kid.

rainbow bagel photo shoot1

They tasted just like plain bagels which I didn’t think was so offensive. But cake batter cream cheese just doesn’t do it for me. Maybe it’s a sign I am getting old.

What do you think – cake batter cream cheese or just sticking to the classics?

rainbow bagel2

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