Noshing

Trader Joe’s Launches Their Own Brand of Matzah

Made in Israel, this new matzah will make your annual afikomen much easier.

This Israeli Baker’s Babka Looks Like Jewelry

Chef Shimi Aaron's jewel-toned babka might be too beautiful to eat.

The ‘Try Guys’ Are Spreading Jewish Food Joy on YouTube

The hysterical YouTube trio have recently embraced Jewish food culture wholeheartedly.

The 10 Most Popular Jewish Recipes of 2022

You couldn't get enough of these simple, satisfying recipes.

7 Jewish Food Trends to Watch in 2023

We predict an obsession with dates, the rise of hummus boards and even more tinned fish.

Google Is Celebrating Hanukkah In This Surprisingly Delicious Way

Make sure to google 'Hanukkah' this season for some extra donut joy.

Dan Levy Tried an Egg Cream for the First Time and We’re Obsessed

The 'Schitt's Creek' star has never tried an egg cream, and we're here to help.

The Lower East Side Shop Where Every Book Comes With a Pickle

This independent bookshop keeps the legacy of the Lower East Side’s pickling district alive.

This Jewish Grandma Turned Her Passion for Challah and Cookies Into a Beloved Memphis Bakery

Ricki's Cookie Corner is known for delicious cakes, challah and their famous "chipsticks."

The Jewish History of Candy Cigarettes

This retro candy has a surprising Jewish legacy behind it.

Looking for Trader Joe’s Israeli Couscous? Its New Packaging May Leave You Confused

The product is still available, just under a different (and not so accurate) label.