bagel that

The Best Twitter Reactions to Philadelphia Cream Cheese’s ‘Bagel That’ Campaign

A true shanda.

The Jewish year — 5779 —  is almost over and we’ve already had five bagel scandals that shook us to our core: that terrible bagel emoji, Ice T having never eaten a bagel, and “Nazi” bagels, to name a few. And now, there’s another #bagelgate to add to the list. 

In one of the worst (or best) marketing stunts ever pulled, Philadelphia Cream Cheese is selling a limited-edition contraption that punches a hole into any food to turn it into a “bagel” — AKA, a hole puncher. The offensive tool is called “Bagel That” and it’s already sold out on Amazon. 

“People love spreading Philadelphia Cream Cheese on bagels, but what happens if you’re craving Philly and don’t have a bagel?” said Associate Director of Marketing Megan Magnuson in a statement. “We created a device to transform other food items into a bagels. Have toast? Bagel That. A waffle? Bagel That. Even a tortilla? Bagel That too.” 

Sorry, Philadelphia Cream Cheese, but this isn’t an episode of Portlandia where you can just “put a bird on it” and call it a day. Bagels are a precious food, after all. Needless to say, Twitter — especially Jewish Twitter —  was NOT having it. 

Here are some of Twitter’s best reactions to the latest, most scandalous #bagelgate. 

1. The difference between Jews and Jews for Jesus:

2. Mmmm, bagel steak.

3. Throwing major shade:

4. Even the Pennsylvania Treasury chimed in!

5. He has a point…

6. Call Me By My Bagel 

7. The ADL is on it (not really).

8. At least Jews can agree on one thing

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