‘The Anne Frank Gift Shop’ Film Screening with Q and A
Hosted By: Jewish Telegraphic Agency (JTA)
Is there a wrong way to talk about the Holocaust?
That’s the question at the heart of “The Anne Frank Gift Shop,” a dark comedy short film by writer Mickey Rapkin (“Pitch Perfect”) about antisemitism that packs a vital and timely message.
The 15-minute film — produced by Reboot Studios and shortlisted for the best live action short category for the 96th Academy Awards — follows a team of designers tasked with rebranding the Anne Frank House gift shop. What follows is an absurd and unsettling pitch meeting where they debate strategies ranging from TikTok campaigns and true-crime podcasts to Instagram-famous cats and influencer tie-ins. The result is a sharp and darkly funny exploration of how we preserve memory in the digital age.
Featuring darkly funny and ultimately moving turns by a strong cast, including Ari Graynor (“Monsters: The Lyle and Erik Menendez Story”), Chris Perfetti (“Abbott Elementary”), Jason Butler Harner (“Ozark”), Kate Burton (a Tony nominee for “Hedda Gabler”), Josh Meyers (“MadTV”) and Mary Beth Barone (Amazon Prime’s “Overcompensating”) as a stone-faced Gen Z influencer, “The Anne Frank Gift Shop” uses dark humor and conscious reflection to meet this next generation where they live.
In this special online event from JTA and Reboot Studios, you can watch the film and hear from writer Mickey Rapkin and Reboot Studios director Noam Dromi in an exclusive conversation.
