I saw a post on my Facebook feed yesterday that confused me. The post was from a friend who happens to be a Jewish educator, and this is what she shared:
“Dear JC Penney, I am sorry the rest of the world is so bananas! I think your new kettle looks lovely and it NEVER crossed my mind that it looked like Hitler!!! Seriously people!!!!!”
Clearly, I hadn’t spent enough time on social media this week, since I had no idea what she was talking about. So I Googled “JC Penney Hitler kettle.” I found lots of articles, and the image in question – and I have to say, I agree with my educator friend.
The billboard has been taken down, but Twitter and Reddit and Facebook are all still full of people boiling over, whistling about how offensive this is; Jeffry Cooper, the Mayor of Culver City, CA, where the billboard appeared, issued the following statement: “As a Jew, I am offended, [and] as an elected official, I am mad that the city I represent is linked to this.”
Really? As a Jew, I’m not offended, and as someone who used to work in advertising, I’m picturing the poor creative director out there somewhere who signed off on the billboard. She’s surely shaking her head and saying “Oy! I never saw Hitler when I looked at it.”
I’m sure she (or he) didn’t – because quite obviously, there was no malice intended here. I seriously doubt there was some subliminal pro-Nazi message embedded in this ad. If anything, for a big ol’ corporation, JC Penney has taken lots of surprisingly inclusive stances. So why are they being put through the ringer for this?
Growing up in the rural Midwest, and living for more than a decade now in the Deep South, I’ve been someone’s “first Jewish friend” on more than one occasion. I’ve come to appreciate but also be wary of over-sensitivity. When people go out of their way to make sure that I’m not offended or excluded, it’s incredibly sweet. What I worry about is when we (in this case, Jews and our protective friends) swing that pendulum a little too far, and get up in arms over something that’s actually harmless. While it is everyone’s job to be as kind and sensitive as possible, it’s also our job to sometimes say “No, no – in this case, it’s really okay! I get it – no offense intended, and no offense taken!!”