“Only” Christmas Here? Bah Humbug, Billboard!

While recently driving through one of those long rural stretches that blur the lines between Midwest and South, I saw a large billboard that said in cheery letters: “Happy Holidays!”

But the billboard featured an angry red cross-out, replacing the inclusive message with the strident proclamation: “ONLY MERRY CHRISTMAS HERE!” Let’s be clear: It wasn’t graffiti; it was part of the design.

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The image included herein is a recreation. (Thanks, computer-magic.) I couldn’t take a picture of the actual billboard, because it was stationed beside the highway on which I was driving. Since I was driving, obviously, I couldn’t capture the image; normally, I might have stopped, but it was also nighttime, and raining with near-freezing temperatures, with snow and ice also threatened.

In other words, it was exactly the sort of December night where one might appreciate a nice, warm-and-fuzzy holiday wish, rather than a small town’s declaration that only one holiday was welcome there.

The sign bothered me.

The funny thing is, I am not bothered by religious Christmas signs in general. I actually understand the inclination to emphasize “the reason for the season.” Practicing, faith-driven Christians who want to spread the reminder of Christmas as a religious holiday make sense to me. After all, don’t Jewish people emphasize the messages and meanings behind Jewish holidays, too? Don’t rabbis and educators lament when Chanukah becomes “just about the presents”?

What bothers me is the aggressive exclusion of others. I wouldn’t have blinked at a sign that said “Keep Christ in Christmas.” That sign simply isn’t aimed at me. But a sign that slams other holidays does feel aimed at me. One that essentially shouts out down with happy holidays, Christmas is the only celebration allowed in these parts, seems hurtful and mean-spirited to me. (To say nothing of what the menorah in my trunk must have been feeling…)

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What bothers me is the fear conveyed therein, and the notion of a “War on Christmas.” As one rabbi-friend commented when I posted a Facebook status about this billboard: “Isn’t the War on Christmas, like, SO last decade?” Apparently not.