Jewish Outreach is a buzz term nowadays. Every organization seeks to do outreach in order to demonstrate relevancy to its board and donors. In addition, outreach is an effective way to increase participation in the organization and financial support in an era of struggling economic times and growing disaffection with organized Jewish life. Indeed, outreach is about taking one’s message public and sharing it with a larger disconnected audience. We should support genuine outreach in our communities.
As someone who has served both in a campus context and in synagogues I have seen numerous Jewish outreach organizations. In fact, during my time as a campus chaplain I developed close friendships with Christian outreach professionals as well. The one thread that united all the genuine outreach organizations was honesty and integrity.
There is nothing inherently wrong with being a Christian Evangelical outreach professional on campus. Do I need to make sure my students are educated about their own faith and confident in their own beliefs? Absolutely. Yet, I cannot rightfully condemn a open and honest Christian from spreading her or his beliefs. I can only do my best to teach and inspire my constituents.
However, as many times as I have encountered genuine outreach organizations I have encountered illegitimate ones as well. What makes an outreach organization not really genuine? These are some of the indicators that I have observed over the years:
- Where do the outreach professionals or rabbis spend most of their time? Do they linger in existing Jewish institutions like synagogues or the local Hillel where they will only encounter already affiliated people?
- Where does the outreach organization set up shop? In the heart of the affiliated Jewish neighborhood or in a place where many Jews live but few who are connected to Jewish life?
- Do the programs the organization run exist in consonance with the values of the people who lead the organization? For example, if the Jewish outreach organization is a black hat yeshiva do they do programming that violates their principles or core beliefs, like a non-gender segregated religious service?