Generally, our minds have no problem with coming up with lots of ideas — it’s fairly easy for us to think about creating something new. And with perseverance, we can often turn our ideas into reality.
But too frequently, we don’t recognize which ideas should have just stayed in our minds until we’ve already expended our time, our energy and our resources — just think about New Coke, Qwikster or M. Night Shyamalan.
So is there way for us to better determine which ideas are worth pursuing in the first place, and which are not?
It turns out that there is. While hard work is the way ideas get actualized, rest is an effective way for us to evaluate our ideas.
In a recent article for Wired, Jonah Lehrer describes an experiment which shows the value of a mental break. In this study, 112 students were given two minutes to create as many solutions as possible to the problem of how to improve the experience of waiting on line for the cash register. Half the group was then told to go straight to work with no break, while the other half played a unrelated video game for two minutes, giving their brains a short respite.
While both groups came up with the same number of ideas, there was a huge difference in terms of how well they recognized good ideas. As Lehrer explains:
[G]iving the unconscious a few minutes…proved to be a big advantage, as those who had been distracted were much better at identifying their best ideas. (An independent panel of experts scored all of the ideas.) While those in the conscious condition only picked their most innovative concepts about 20 percent of the time — they confused their genius with their mediocrity — those who had been distracted located their best ideas about 55 percent of the time. In other words, they were twice as good at figuring out which concepts deserved more attention.
And yet it’s not simply taking a break that helps us evaluate our ideas — it’s also about using that rest to engender positive feelings. As Lehrer tells us, “Taking a break is important. But make sure you do something that makes you happy, as positive moods make us even better at diagnosing the value of our creative work.”