ROI 120 Roundup: Learning the Media

My roommate and I slept right through the alarm and woke up just in time to realize that we had missed out on the lavish morning food offerings. Like all Jewish events, this one revolves around food and endless talking.

roi 120 conference 2009New Media Track Session Number 2 started at 10 A.M. There would be a total of 4 track sessions which allowed the members of one track to sit with the track leader and talk about the issues facing their project development and general ideas, strategy and philosophy. Even though I chose the New Media track, I have been wondering whether I should have chosen Arts instead — for, after all, I am a very misunderstood writer and performance artist. So what, I happen to have a successful blog? Everyone has a blog these days.

Today we discussed new technology and the changing face of the web, fascinating conversation really. We started by watching a video on YouTube video of an internet prediction from 1968 which featured a woman shopping for her outfits while her husband paid for them in the next room. It wasn’t too far off. We then watched the rather chilling Epic 2015, a YouTube video about Google’s takeover of the world. Google buys the New York Times, MSN fails, we are all one sharing community — scary stuff, if you ask me.

We then discussed citizen journalism and what will happen to paid content if everything was available for free. Would we have micro-payments like iTunes? Or would everyone just become one big social networking and information bubble? Customized search engines — someone mentioned that you may even be able to upload your own news into Google and get paid based on popularity. But what does this say for trained and well-thought-out journalistic pieces? As a blogger, it’s all about creating good content. The more content that gets produced, the more is out there, both good and bad. Sifting through it becomes harder, but once you’ve found it — it becomes a sought-after gem.

Mobile media was also a big part of the discussion, since many folks in third-world nations have access to the web on cell phones they have skipped from nothing and gone to mobile media. They are uploading content via cell phone and this creates a whole new arena of web user generated content. Attention spans are shortening as a result of mobile technology and the ability to connect anywhere has technology heading to new areas never thought of before. One person from Israel mentioned that there is a company called “Ways” that has developed an iPhone application that has created a social community of Israeli drivers — I wonder if they are as crazy with their iPhones as they are with their cars — that communicates on the road. Traffic warnings, routes and danger zones are all available at any location. The iPhone was just made legal in Israel, but there are already some 80,000 Israelis with iPhones. Will the computer become obsolete when everyone has an iPhone?

Posted on June 30, 2009

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