Raising money can be a difficult task–especially in this economy (I love that line). But non-profit organizations have to raise money this year just like any other. And I’m starting to notice a trend with how some big Jewish organizations are doing it (and no, it’s not donating $2).
That trend is making funny video campaigns.
First we had that video from AJWS made by Hollywood famous person Judd Apatow. And tha video went viral and beyond. It didn’t hurt to feature every possible celebrity imaginable. Lindsey Lohan for the TMZ crowd. Patrick Stewart for the Trekkies. Jerry Seinfeld for my dad. The list goes on and on.
Now, JTA, whom I rely on a lot for material on this very blog (including right now), has come out with their very own funny video asking you to donate money. And they make a little jab at AJWS too. You gotta love it when Jewish organizations make fun of each other–especially when one is trying to save the world.
Check out their new video. I liked it. Maybe you will too.