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The Israeli airline Israir is trying to capitalize on the Ultra-Orthodox community’s disappointment with El Al.

JTA reports:

Israir announced that on Thursday it would install a Torah scroll aboard one of its planes as part of efforts to accommodate religious passengers who want to hold prayer services midair.

Canonist was up on this a week ago and has an image of a Hebrew Israir ad with the tagline “Torah Bashamayim He,” which literally means “Torah is in the sky,” but cleverly alludes to the Talmudic tradition of “Lo Bashamayim He” that the “Torah is not in heaven.”

Posted on December 28, 2006
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