Why self-publish? The mainstream publishing industry continues to be in a state of flux and when we began our cookbook many publishers were not taking on first-time, high-risk authors. There were small publishing houses willing to take us on, but the return was so minimal that the raison d’être, to raise funds for Jewish elder care, would not eventuate. Self-publishing was the best option to achieve our goal.
After all information gathering was complete, we changed our business plan and became publishers. To ensure credibility and success, and to produce the envisaged high-quality coffee-table cookbook, we employed professionals: a well-known editor, food photographer, food stylist, award-winning graphic designer, indexer, colour correction expert and lawyer. The next step was to produce the physical book. After printing in China, the books were shipped to warehouses in Sydney and Chicago. No easy feat for two women without sponsorship nor experience in the industry.
Our self-publishing route was an enormous task with a mixture of surprise, disappointment, joy and fun. We had our fair share of laughs, from dropping the angel cake onto the floor, with no spare, just before the final photograph to the insisting by one potential contributor on a recipe for lobster thermidor that we could, of course, not use.
After eleven years of determination,
One Egg Is A Fortune
is available worldwide. Even more importantly, we’ve already been able to make our first donation: to the Centre of Ageing in Sydney, Australia, a community group created to help Jewish seniors to stay in their own homes for as long as practicable.
Blazing Hot Wing Sauce with Beer
A recipe from my friend John Schlimm, author of The Ultimate Beer Lover’s Cookbook
1 packet Good Seasons Italian Dressing (powder)
½ cup margarine
2 cups Frank’s Red Hot Cayenne Pepper Sauce
6 tablespoons beer
12–24 chicken wings or drumettes
Preheat oven to 180°C.
Make sauce: Combine all sauce ingredients in a bowl, mix well and set aside (makes 2¼ cups).