by Rabbi Jason Miller
New Brunswick, NJ – As Jewish camp leaders once again convened at Leaders Assembly, the Foundation for Jewish Camp’s biennial conference here in New Brunswick, there was a lot of networking taking place – both in person and via social media. The dozens of ad hoc camp reunions taking place in the hallways of the hotel also materialized into an exchange of best practices for these Jewish camp professionals. The hot topic this year was the use of technology, both in the back office of the camp operations and front and center for campers, their parents and alumni.
What role all of this new technology plays for the Jewish summer camp industry was hashed out in breakout sessions at the camp confab in what were termed “Hot Topics” and also discussed in the “Shuk” where the companies that provide this new technology were camped out. “Do you keep your camper registrations and medical forms in the cloud?”, “Who manages your alumni Facebook page?”, “Have you started Instagram or Pinterest accounts,” and “Which online service do you use for staff background checks” were just some of the questions overheard at the conference.
While many don’t typically associate high tech with the camp world, which for generations was thought of as a low tech industry, there’s no question that camps have come to depend on the latest support applications in the technology world to run their camps efficiently, effectively and safely in the 21st century. After all, while one of the core missions of the overnight summer camp experience may continue to be allowing our youth to unplug from their electronic gadgets for several weeks each summer, the camps charged with that mission must be run like businesses. And that means using the best technology to manage everything from security, registration, financials and medical information to social network engagement, summertime communication and alumni relations.
In one “Hot Topic” session, Sacha Litman, the founder of Measuring Success, demonstrated the importance of using “Big Data” to help camps with their year-round engagement efforts. Big corporations, he explained, have been using “Big Data” for many years and in 2014 summer camps need to utilize the same data tools to acquire new campers and maintain existing relationships with both current staff and the valuable alumni who are now positioned to donate and send their children or grandchildren to the camp. These data measuring tools have been available to camps for years, but most didn’t know how to put that data to good use for philanthropic or camper recruitment and retainment purposes. Litman’s plea that camps focus on engaging their campers twelve months a year rather than in the traditional camp recruitment season was a theme echoed throughout the 3-day conference, which ended Tuesday afternoon.
Read the rest of this article on eJewish Philanthropy.