Jewish Camp Trendspotting: 10 Ways a Summer Ritual is Changing

By Julie Wiener

URJ Six Points Sports Academy is one of five specialty camps that opened in 2010. (URJ Six Points Sports Academy)

Nostalgia about summer traditions notwithstanding, Jewish camps have changed dramatically from a generation ago.

Camp’s value for Jewish education and identity-building is now a major focus of communal attention. Major Jewish foundations, federations and organizations are investing heavily in the sector.

Many camps have become more intentional about incorporating Jewish learning, Shabbat and Israel into their programming. They’ve also evolved to meet families’ changing expectations and demands: offering a wider range of choices of all kinds (from food to activity to session length); providing more frequent updates and communications to parents; accommodating numerous medical requirements and allergies;and placing greater emphasis on safety and security.

At the same time, the Jewish camping field is becoming more professionalized. The job of camp director has been shifting from a seasonal gig to year-round career, and counselors are receiving more intensive training.

With all this change in the Jewish camp world, here are 10 specific trends we have noticed:

1) Shorter sessions: Once upon a time, summer camp meant the entire summer, with the majority of campers attending for seven, eight or even 10 weeks. Now it is the rare child or teen who spends the full summer at camp (or at one camp), and most programs offer multiple sessions, ranging in length from just six days to seven weeks. “Our three-week session has always sold out more quickly than the four-week, and our new two-week session has been a quick hit as well,” said Vivian Stadlin, co-director of Eden Village Camp in Putnam Valley, N.Y.

2) Specialized programs: Whether a child’s passion is sports, the environment, outdoor adventure or science and technology, there’s a Jewish camp for that. An incubator under the auspices of the Foundation for Jewish Camp spurred the creation of five specialty camps in 2010 (including Eden Village, which is focused on the environment) and another four that will open this summer. The idea is to attract kids who might not otherwise consider a Jewish camp and to show them they can combine their passion with Judaism. Increasingly, established general-interest Jewish camps are adding specialty tracks and electives. For example, the New Jersey Y camps offer a science program and various sports programs, while Ramah in the Poconos has run basketball clinics and a tennis academy.

3) Healthier food: Serving healthy, locally sourced food is a part of the mission of some specialty camps like the new health-and-wellness-focused Camp Zeke and was a component of Ramah Outdoor Adventure from its beginnings in 2010. In addition, many established Jewish camps have been redoing their menus to make them more nutritious and environmentally friendly: adding salad bars, replacing “bug juice” with water, offering more vegetarian fare and even planting their own organic vegetable gardens.

4) More affordable options: The Foundation for Jewish Camp recently introduced a new program called BunkConnect that enables first-time campers from middle- and lower-income families to search for a variety of discounted Jewish summer camp options. While BunkConnect is currently only available in the Northeast, New England and Mid-Atlantic regions of the United States, the foundation hopes to expand it in future years. In addition, most Jewish overnight camps offer financial aid and the One Happy Camper Program, initiated in 2006, offers grants for all first-time campers regardless of need. So far 50,000 children have received One Happy Camper grants.

5) Broadening definition of camp: While rural settings and rustic accommodations are still the norm, two specialty camps — the Union for Reform Judaism’s Six Points Sports Academy and Six Points Science & Technology — are located on boarding school campuses, and another, the 92nd Street Y’s Passport NYC, is in the middle of Manhattan. Passport NYC, in which participants do internships and live in air-conditioned dorms, and Six Points Science blur the boundary between “camp” and “summer program,” while programs like USY on Wheels and Adamah Adventures, which operate under the Foundation for Jewish Camp’s umbrella, blur the boundary between “camp” and “teen travel.”

Read the rest of this feature on JTA.

Posted on February 20, 2014

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