This is another post from one of our terrific summer interns, Caroline Kahlenberg, who completed this piece for us as she completed her time with us. Many thanks, Caroline!
Last week, an article in The Forward caught my eye: “When Your Name Screams, ‘I’m Jewish!”
The author of the piece, Lenore Skenazy, wrote: “It’s an issue that Mila Kunis, Jonah Hill, and Lena Dunham never have to deal with, but Jerry Seinfeld, Jeff Goldblum, and Sarah Silverman have: an obviously Jewish last name… For the Goldsteins and Shapiros in life, there’s a Star of David hanging over every introduction.”
Historically, as we know, many Jews tried to dismantle this invisible but palpable Star of David by changing their last names to something less “obviously Jewish.” Hollywood Jews, in particular, have been known to do this: Issur Danielovitch became Kirk Douglas. Jonathan Leibowitz switched to Jon Stewart. In the same tradition, Natalie Herschlag—paradoxically, very well known for her Israeli identity—became Natalie Portman.
Why the name changes? In large part, they were an attempt by Jews to “pass” as “real Americans” in a country rife with anti-Semitism, both latent and blatant.
“Passing” was often seen as a good career move, whether in Hollywood or New York. In 1948, one anonymous Jewish New Yorker explained this rationale in an Atlantic article titled “I Changed My Name.” The anonymous author, who legally switched from a ‘forthrightly Jewish moniker’ to a ‘more universal one,’ wrote:
“I’ve let my new name open doors. I’ve already found things easier, my entrée smoothed, the new way… In giving up my old name I had nothing but a headache to lose.”
Two months later, David L. Cohn of Greenville, Mississippi wrote an impassioned response to this piece in the same publication—this time, titled “I’ve Kept My Name.”
Detailing his own experience with an overtly Jewish name, Cohn wrote, “Gentiles, knowing me to be a Jew, have all my life taken me into their hearts and homes… In Greenville, neither I nor any of my co-religionists, to my knowledge, suffered any indignity or lack of opportunity because of being Jewish.”
Now, before I started my internship at the ISJL, I would have been shocked that such a response came out of Greenville, Mississippi—in the heart of the Delta, which many consider “the most southern place on earth.” Rather, I would’ve guessed that a Mississippi Jew would be the one writing about his experience with anti-Semitism, while the New Yorker would respond as Cohn did. Instead, back in 1948 – the opposite was true.
And after a summer researching the history of these small Southern communities, I’ve come to learn that Southern Jews—while certainly not immune to anti-Semitism—were typically quite respected in their communities as civic and business leaders. And, perhaps because of this, they frequently and proudly used their “obviously Jewish” names for their stores—for instance, advertising the high quality of shoes at “Weinbergs” or cosmetic bargains at “Rosenzweig’s.”
In fact, Southern Jews so frequently employed their conspicuously Jewish names in business that one of the tricks we use to guide our research—in addition to Stuart’s High Holidays research method —is simply driving down a town’s main street looking out for (often faded) Jewish store names on buildings, such as “Goldsmith’s” in Alexandria, VA or “Klotz’s” in Staunton, VA. We also sift through City Directories searching for Jewish-named businesses—of which there were many.
Of course, as historians, we have to carefully cross-check using census records, congregation memberships, and Jewish organization lists, because some “Jewish-sounding” last names, such as my own—Kahlenberg—actually have no Jewish roots at all. Still, it’s a surprisingly effective method, since a) Jews most commonly settled as merchants in the South, and b) often used their last names for businesses.
To be sure, Jewish store names are not unique to the South: think Bloomingdale’s, Calvin Klein, or Katz’s Deli—all based in New York. However, it’s no coincidence, I’d argue, that David Cohn’s animated defense of his Jewish name came from a small southern community, where, it turns out, being a “Goldstein or Shapiro” often came with a certain appreciation and respect.
Nor is it a coincidence, I’d say, that one of the nation’s most successful—and conspicuously Jewish-named—businesses was founded exactly 40 years earlier in that same town of Greenville, Mississippi: Stein Mart. Perhaps you’ve heard of it?
What do you think about the blessing or curse of having an “obviously Jewish name?” Share your thoughts in the comments below!
At the ISJL, we’re often asked about all things “Southern” and “Jewish” – so it was no surprise that we received several inquiries regarding a recent article posted on JTA, headlined “Jewish newcomers bring optimism, but can they revive small towns in the South?”
Several of our staff members were interviewed for or contributed to the piece, but the question in the headline is still being asked of all of us.
My take? I think newcomers to any small town – the South, or elsewhere – can bring excitement, fresh ideas, and hopefully full participation in the Jewish community. There is certainly hope that with newcomers comes a better chance of long-term survival; this belief even inspired one group to offer Jewish newcomers $50,000 to move to Dothan, Alabama. We welcome newcomers, we see the optimism new residents can bring, but in the end, can bringing in new folks revive a community in the long term? That remains to be seen.
We are a transient society; people move around the country for any number of reasons: a new job, retirement, to be near family. It is wonderful when newcomers come into any community, bringing new ideas to share and making their mark in the community. It’s often hard to know, at first, if “newcomers” will become permanent members of the community for the long haul, especially in small towns. And if newcomers have children, will those children choose to stay in these small towns, or leave, as so many native-to-small-town-children have done over the years when they became adults?
In our daily work at the ISJL, we honor and work with Jewish communities large and small. If a community has one child in religious school or several hundred, whether they own a historic building or rent worship space in a church, no matter if their weekly Shabbat services draw 10 or 100 people, every Jew counts. No matter where they live. The ISJL helps connect these smaller population centers to the larger Jewish community, as well as to other small Jewish communities who are experiencing similar issues – diminishing population and resources.
Some of our staff are newcomers, but the organization is here to stay.
The truth is that some of these small towns in the South will no longer have a Jewish presence in the next 10 to 20 years. But the point is, however many Jews are in a community and however long they remain there, they deserve rich Jewish lives. So we will continue to provide support and resources to these communities as long as there is any Jewish presence at all – and when the last Jew in any given small Southern town is gone, we will continue to honor the memory of that community through the history collected on our Encyclopedia of Southern Jewish Communities.
So the question remains: Can Jewish newcomers revive small towns in the South? In the short term, absolutely; in the long term, we don’t know. But no matter what, we will support the efforts of those old and new, transient or settled.
What do you think?
Usually, when the phone rings at the ISJL office, Lynda (AKA “The Voice of the ISJL) answers with a perky, jovial greeting: “Shalom, Institute of Southern Jewish Life!”
This week, her voice is just a little less perky. The greeting is just a little more grating. And the culprit is something called Caller ID Spoofing.
Somewhere, somehow, some spammer has co-opted the ISJL’s main line number and is using it to call people – a lot of people – and request their credit card information, telling them their debit card has been cancelled and they need to verify their information.
And it also means our phone has been ringing off the hook. Won’t. Stop. Ringing!
When people get this scam of a message, many of them have re-dialed the number to find out what’s going on, or inform us of the issue, or scold us for trying to scam them, not realizing that we had nothing to do with placing the call… and while all of the staff has had to pitch in answering these phone calls, it’s The Voice of the ISJL who continues to field most of them.
The calls are coming in from Pennsylvania, Kansas, Northern Virginia – and most people who call in, are doubly surprised at the greeting they get when they call. They’re surprised at the organization’s name (The Institute of Southern Jewish… what?) and they’re surprised at Lynda’s warm, distinctly Southern dialect.
What we’ve been surprised about here is that despite how angry some people are when they first call us, once we’ve explained the situation they’re usually quite kind. Some have even apologized to us, commenting about how awful this must be to deal with and how they hope it’ll be resolved soon. It’s been a good way to restore our faith in humanity – especially in the face of knowing these scammers are trying to take advantage of the folks calling us, and using our long-standing number to do so.
We’ve filed all sorts of reports with the FCC and relevant authorities. Hopefully, the calls will stop soon, the scammers will be caught, and no innocent folks will have their credit sullied or any funds stolen. In the meantime, we’re grateful for the kind exchanges with strangers, and their sympathy to this unexpected plight of the week – which has yielded literally hundreds of nonstop phone calls, all day today and yesterday. It’s amazing everyone is still as chipper as they are, here and on the phone.
It’s probably Lynda’s legendary Voice of the ISJL that’s enabling us all to take it in stride.
Shalom, Institute of Southern Jewish Life!