On November 28, 2012, National Public Radio aired a segment about this film called: Africa For Norway: Viral Video Pokes Fun At Stereotypes In Aid Efforts. Have you seen the clip referenced in the segment? If you haven’t, please check it out. It’s called Africa for Norway. You can click on the link, or view the video below.
At the end of the clip, you’re not supposed to be thinking “Oh, no! Those poor, freezing Norwegians!” Instead you’re supposed to be thinking something more like: “Oh, no! Are my attempts to advance social justice relevant? Are they based on stereotypes?”
Africa for Norway is thought provoking because it encourages us to think about how various service organizations that provide aid to people in Africa may, in fact, unintentionally introduce or reinforce existing stereotypes about people living in Africa. This brief film challenges the images we have constructed about African people. Rather than focusing on the poor and vulnerable, this film showcases the continent’s strengths and resources. It forces us to grapple with many questions, including: how would we feel if the majority of media coverage about us focused on our weaknesses?
By demonstrating how people in Africa have resources to share with a country such as Norway, we question why the notion that Africa has something that Norway lacks may or may not be consistent with our image of Africa. The sponsoring organizations posed the following question:
Imagine if every person in Africa saw the “Africa for Norway”-video, and this was the only information they ever got about Norway. What would they think about Norway?
What a good place to begin the conversation. So I now ask you the following: When we engage in service, whether the goal is to address an international, national or local need, what are some of the perceptions we may have of the people we seek to benefit? What are some ways in which we can examine these stereotypes and look beyond the financial needs of someone living in poverty?