“This,” Witherly said, “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” He ticked off a dozen attributes of the Cheetos that make the brain say more. But the one he focused on most was the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density,” Witherly said. “If something melts down quickly, your brain thinks that there’s no calories in it…you can just keep eating it forever.” -The Extraordinary Science of Addictive Junk Food, by Michael Moss (NY Times Magazine).
Is it a surprise to hear that food companies painstakingly, scientifically manufacture the taste and textures of our foods and drinks to make them addictive? No. Moss quotes Bob Drane, the brains behind Kraft’s Lunchables, who explains how the food industry got to where it is today: “Our limbic brains love sugar, fat, salt… So formulate products to deliver these. Perhaps add low-cost ingredients to boost profit margins. Then ‘supersize’ to sell more…And advertise/promote to lock in ‘heavy users’.”
“When you sell property to your neighbor, or buy any from your neighbor, you shall not wrong one another” - Lev. 25:14.
From the Torah verse above our sages learn the prohibition of Ona’ah, overreaching – “the act of wronging another by selling him an article for more than its real worth.”
Are food companies withholding what they know about our tastes and therefore making a profit from our lack of knowledge about food science? We like to think that America was built on Judeo-Christian morals, but that is not the case. The reason that there are no warning labels on bags of chips or cans of soda is because our moral code, when it comes to business anyway, is the moral code of Rome not of Jerusalem (an analogy often made by one of my mentors, Dr. Bruce Powell):
Rome teaches: Caveat Emptor – “Let the buyer beware.”
From the perspective of the food company it is the business of the consumer to find out about a product and make her own decision.
Is such a business plan criminal? No. Is it moral? Again, no.
Jerusalem teaches: “It is forbidden to cheat people in buying or selling or to deceive them.” – Mishnah Torah, Laws of Sales. Judaism teaches that buyer has the obligation of full disclosure to seller.
“So,the food and drink around me, that is cheaper and tastier than healthy food and water, is killing me?” Buyer beware, indeed!
I will admit that some will say that ona’ah, overreaching, on the part of Big Food is a stretch. Nonetheless, I stand my ground, but that ona’ah is taking place in hospitable bills is paramount to anyone who has bothered to ask for an itemized bill from their last hospital visit.
This week’s Time Magazine cover article by Steven Brill is a must read for every American. Hospitals, even non-profit hospitals, have such complex guides for deciding payment, which can seem so arbitrary. How do they decide? Hospitals have different pay rates for cash, insurance, and Medicare. Brill give the example of a chest x-ray. A patient might be charged $333, but if it’s billed through Medicare, that same x-ray would pay the hospital $23.83.
Of course, the hospital should be allowed to make a profit, make up for non-payment, or low payment, but it seems that the mark-up something controlled by the secretive “chargemaster- the mysterious internal price list for products and services that every hospital in the U.S. keeps.”
Why are Americans paying so much more for healthcare than other well-off nations without the results? We value the right of hospitals to make money without us fully knowing what we are being charged for. Alas, such is life in Rome. Healthcare costs would not be so bloated if true Judeo-Christian values ruled. Consider this teaching:
“One who has medications, and another person is sick and needs them, it is forbidden to raise their prices beyond what is appropriate.” - SHULCHAN ARUCH, YOREH DE’AH 336:3.
In choosing Rome as our ethical compass, we have led ourselves to a crisis point. Protecting the right of companies to profit at the knowing expense, in dollars and in health, of our citizens is a sure sign that America no longer lives by Judeo-Christian values.
“Just call me on my cell. My house can be difficult to find.”
I hobbled through the alleyways of the thick, cobbled ancient stone in the Jewish Quarter of the Old City in Jerusalem. I found an open seating area. I called.
In moments, an exuberant, petite, head-scarved woman holding a cell phone next to her ear skirted past me.
“Emunah!” I exclaimed.
“You must be Tamara with the red glasses!”
The conversation continued at a rapid pace as we were both curious about the other.
Emunah had made aliyah (immigrated) to Israel forty years ago from Brooklyn. Fourteen children and two husbands later, she now resides inside the walls of the Old City. She is a believer. Her name, Emunah, means faith. She teaches and practices her faith.
When we arrived at her home, she quickly set up chairs outside for the small gathering of four women and one man that enlarged our intimacy. We ate her homemade oatmeal chocolate bars and drank water to refresh ourselves from the middle eastern summer climate.
Emunah reflected about our personal prayer and the power of God’s prayer.
“It is not about what we want. Think about it. What if God wants to pray for us? What would God pray for? Knowing that God loves us. Knowing that God would want the best for us. What would God want for you?”
God’s prayers for me! Perhaps my prayer requests should come from God’s point of view.
“We are all in God’s shadow. We pray because the Holy One of Discernment prays for us.”
As we listened to Emunah’s lessons, the day darkened into a bold night. The illumination from Emunah’s question continues to delight and excite me: What is God praying for me now?
The Western Wall beckoned at the beginning of the new Hebrew month of Kislev, 5760.
I was studying at the Conservative Yeshiva for a month and residing at the Ratisbonne, a French Catholic monastery in the heart of downtown Jerusalem. My neighbor for the month was a sixty year old nun from South Africa named Trudy.
Although I had lived in Israel and visited there many times, I had never ventured into the Holy Sepulchre where the Tomb of Jesus resided. Trudy, who had been in Israel nine months, had never experienced the Western Wall, known in Israel as the Kotel. We made a deal on that rainy early morning in December that we would share each other’s holy places.
Trudy and I awoke before dawn and started the 30-minute walk to the Old City. We wanted to be present for the Rosh Chodesh morning prayers that are being sustained by the Women of the Wall, an organization of religiously and socially diverse women who come together once a month on the New Moon at the Western Wall. We reached the Kotel and immediately gazed at the gathering of women on the separated women’s section of the Western Wall. In lullaby hush tones we heard the singing and chanting of some sixty women. We drew closer to this monthly prayer circle. We lingered with them in a bittersweet prayer cocoon for twenty minutes. Like pregnant women getting ready to give birth, they packed their prayer books and the Sefer Torah (the Scroll that held the Five Books of Moses) in anticipation of their journey towards motherhood.
Since the religious municipality that governs the Wall prohibits women from chanting directly from the Sefer Torah’s scroll, the women journey half a mile to a more secluded and less public space known as Robinson’s arch.
The ancient space offered a stone carved table for our precious Sefer Torah. Several women unwrapped the scroll from a large blue duffel bag, and like a newborn baby, they placed her gently and lovingly on this changing table.
The rain turned sun reigned on us; the chatter turned silence shone inside. Trudy and I watched and waited for the next prayer chapter.
As the women prepared the sacred scroll for the reading, they asked if anyone would like to come up and receive an aliya, an honor.
I scanned the women’s faces, absorbed the question and hesitated before I answered. “Yes, I would like an aliya.”
The woman standing next to me was wearing a special “Women of the Wall” tallit embroidered with the names of the four matriarchs on each corner.
“May I borrow your tallit for my aliya?” I asked this stranger pleading as I spoke.
“Yes, but of course,” came her quick unequivocal reply.
The tallit made my aliya complete. This slow holy motion moment remains in my memory.
I returned to my place next to Trudy and removed the tallit from my shoulders. I thanked this beautiful lady for her generosity.
“What a wonderful way to inaugurate my new tallit with your blessings. This is my first time wearing it. Thank you.”
“You are the blessing,” I said.
Sometimes what we need someone else has to give.