Lately it seems like Halloween has becomes a Rorschach test for how Jews feel about assimilation. As expressed in this eloquent blog post, some Jews applaud participating in Halloween because, since Halloween has become a secular holiday in America, doing so conveys an “ important feeling of being included, of not missing out and being part of the larger community.” Jewish participation in Halloween is a confirmation of our acceptance within society and is therefore something to be celebrated.
Others, such as my colleague Rabbi Alana Suskin, passionately argue that Jews should refrain from celebrating Halloween because Halloween’s values are not consistent with Jewish values and because Jews should model our counter-cultural values through how we live our lives. Jewish abstention from Halloween is a confirmation of our uniqueness as Jews and should be encouraged as part of our general bulwark against the pernicious forces of assimilation.
I used to fall into the second camp. I used to think that we could teach an important lesson to our kids about the sanctity and importance of Jewish particularism by having them refrain from celebrating Halloween. But after raising three young children and experiencing a decade of life in the suburbs, I have become a Halloween agnostic. On the one hand, stuffing our children with sugar (and then fighting with them about limiting how much they can eat) based on a holiday of pagan origins is not exactly a great idea. But are we really endorsing an erosion of Jewish identity in doing so? Little boys and girls love to dress up, regardless of the reason. And I have yet to meet a child who dislikes candy or chocolate. Plus, despite its pagan background, Halloween today is pretty clearly not observed as a religious holiday for Americans. (And if you want to avoid practices with pagan origins, you might be hard-pressed to comply with traditional Jewish mourning practices like covering mirrors.)
For the vast majority of Jews, the question of whether or not we should celebrate Halloween is obsolete. Of course, just because most Jews have given in to a practice does not mean we should simply condone it (though there are halakhic principles that do say just that). But most Jewish parents today are not looking to their rabbis for permission to let their kids trick or treat. We are missing an opportunity to connect with our people if we remain hung up on this question of the permissibility of Halloween.
If the question of whether Jews should participate in Halloween is the wrong question, then what is the right one? I suggest the real question ought to be: “what is a way for Jews to celebrate Halloween with moral integrity?” Rather than acquiescing to or stridently resisting Halloween’s existence, why not re-purpose it as a means of expressing Jewish values no matter the context? Why not take an occasion of great popularity and infuse it with Jewish wisdom and meaning? Here is one simple yet profound way to do so: boycott Hersheys, Mars, and Nestle chocolate. It turns out that 75% of the world’s chocolate is made in Ghana or the Ivory Coast, where they use child or slave labor to cultivate the cocoa they then sell to Hershey, Mars, and Nestle. So, yes, by handing out M&Ms or Nestle Crunch bars on Halloween, you are supporting the slave trade. And if that isn’t enough, you are also supporting the killing of orangutans in Malaysia and Indonesia.
Instead, you can buy Fair Trade or Rainbow Alliance chocolate, which is produced using certified labor standards that accord with Jewish law and that we can feel proud of. And you can educate your children about why you are doing so, teaching them an invaluable lesson about how what we do as consumers impacts the lives of others halfway around the world; about how the Talmud teaches that saving a single life is like saving the entire world. Plus, when the kids who receive your chocolate get home and empty out their plastic pumpkin buckets, seeing your strange chocolate amongst the more established brands might prompt a “Mah Nishtanah” conversation or a question. It might get them to google Fair Trade chocolate and learn about the horrible implications of buying brand-name chocolate. And who knows, it might even get them to tell their parents to only buy ethically-produced chocolate.
So why not use Halloween as a vehicle to raise consciousness? Perhaps Halloween—yes, Halloween—can become a vehicle for Kiddush Hashem, for the sanctification of God’s name.