Jewish Outreach is a buzz term nowadays. Every organization seeks to do outreach in order to demonstrate relevancy to its board and donors. In addition, outreach is an effective way to increase participation in the organization and financial support in an era of struggling economic times and growing disaffection with organized Jewish life. Indeed, outreach is about taking one’s message public and sharing it with a larger disconnected audience. We should support genuine outreach in our communities.
As someone who has served both in a campus context and in synagogues I have seen numerous Jewish outreach organizations. In fact, during my time as a campus chaplain I developed close friendships with Christian outreach professionals as well. The one thread that united all the genuine outreach organizations was honesty and integrity.
There is nothing inherently wrong with being a Christian Evangelical outreach professional on campus. Do I need to make sure my students are educated about their own faith and confident in their own beliefs? Absolutely. Yet, I cannot rightfully condemn a open and honest Christian from spreading her or his beliefs. I can only do my best to teach and inspire my constituents.
However, as many times as I have encountered genuine outreach organizations I have encountered illegitimate ones as well. What makes an outreach organization not really genuine? These are some of the indicators that I have observed over the years:
- Where do the outreach professionals or rabbis spend most of their time? Do they linger in existing Jewish institutions like synagogues or the local Hillel where they will only encounter already affiliated people?
- Where does the outreach organization set up shop? In the heart of the affiliated Jewish neighborhood or in a place where many Jews live but few who are connected to Jewish life?
- Do the programs the organization run exist in consonance with the values of the people who lead the organization? For example, if the Jewish outreach organization is a black hat yeshiva do they do programming that violates their principles or core beliefs, like a non-gender segregated religious service?
- Who is a successful “graduate” of their outreach? Where do they end up in their Jewish journeys? Be careful to pay attention to the diversity in lifestyles among the graduates and not the newcomers.
It is very important to identify genuine Jewish outreach organizations from the others. Genuine Jewish outreach organizations spend their time not in the Jewish neighborhood and work with people who have no existing Jewish connection. Their programming reflects the values they hold important and they do not compromise their core values in order to attract new participants.
Oftentimes, groups or individuals seek to co-opt the term Jewish Outreach when what they really mean is Jewish Redirection. In other words, their aim is to disaffiliate people currently connected to Jewish life and re-affiliate them to other organizations they deem more “kosher.” They do not exist in a holistic relationship with the rest of communal Jewish life but rather are in a constant state of competition with it.
The more informed we are about the various Jewish organizations within our communities the better choices we can make about what to attend and participate in and who to support. Jewish outreach deserves our support, Jewish redirection does not.