http://www.myjewishlearning.com/blog/history-community/at-least-it-wasnt-matzah/ Mixed Multitudes Mon, 1 Dec 2008 20:45:02 +0000 http://wordpress.org/?v=2.0.4 http://www.myjewishlearning.com/blog/history-community/at-least-it-wasnt-matzah/#comment-811 Thu, 28 Feb 2008 09:00:54 +0000 http://www.myjewishlearning.com/blog/history-community/at-least-it-wasnt-matzah/#comment-811 Your summary left out the fact that this was no ordinary chocolate spread. This was "Hashahar Haoleh," the premier chocolate spread. True, its brand name hasn't become eponymous like Xerox or Kleenex in the US, but ask any young Israeli which brand he or she would choose, and 9 out of 10 will say: "Hashahar." And the tenth simply won't know the name but would reject anything with a different label. Your summary left out the fact that this was no ordinary chocolate spread. This was “Hashahar Haoleh,” the premier chocolate spread. True, its brand name hasn’t become eponymous like Xerox or Kleenex in the US, but ask any young Israeli which brand he or she would choose, and 9 out of 10 will say: “Hashahar.” And the tenth simply won’t know the name but would reject anything with a different label.

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