At Least It Wasn’t Matzah
by Meredith Lewis • February 27th, 2008 11:32 AM
Category: History & Community
From the Jerusalem Post:
A Haifa chocolate factory became the unlikely scene of a midnight heist when robbers broke in and made away with 100 tons of kosher for Pesach chocolate spread. (MORE)
One Response to “At Least It Wasn’t Matzah”
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YYerannen
Member Since: Jan 2008 Posts: 5
Your summary left out the fact that this was no ordinary chocolate spread. This was “Hashahar Haoleh,” the premier chocolate spread. True, its brand name hasn’t become eponymous like Xerox or Kleenex in the US, but ask any young Israeli which brand he or she would choose, and 9 out of 10 will say: “Hashahar.” And the tenth simply won’t know the name but would reject anything with a different label.