Tag Archives: Prime Restaurant Group

New Pizza on the Block

The Prime Pizza da soloRestaurant Group is really on a roll lately – they are opening a new location for Prime Grill this Spring, changing the menu of Solo from meat to dairy and they just opened their Neopolitan-style pizza spot with Pizza da Solo, located conveniently for the midtown working crowd at 55th and Madison in the Sony building.

Being half Italian, I do consider myself somewhat of a pizza expert. I also worked at a pizzeria during high school, yet another credential which establishes my expertise in pizza consumption. And I have to say, kosher or not, Pizza da Solo was great – super thin crust, balanced flavors and a good selection of interesting topping combos. To achieve an authentic Neapolitan-style pizza, they have brought in Giulio Adriani, pizza exert who is the chef and owner of the Forcella restaurants, to serve as a consultant chef to the pizzeria.

I had lunch yesterday a the pizzeria where I chatted with Chef David Kolotkin who shared that even he can’t stop eating the delicious pizza!

Pizza da Solo features a perfectly simple menu of pizzas, calzones and salads. I got to taste three different pizza varieties while I was there, but hands down the standout was the Pizza al Tartufo Olio, a white pizza with truffle oil and arugula. Their sweet tomato sauce is made with San Marzano tomatoes and their mozzarella and ricotta is made in-house! In case you were worried, Pizza da Solo has separate kitchen facilities from Prime Grill and Solo, as well as a separate mashgiach. All the dairy used is cholov yisroel.

thin crustEver heard of salad pizza? It’s one of my absolute favorites, and their take includes brie cheese, apples, walnuts, balsamic vinegar over a foccacia pizza. They also have a smoked salmon pizza and a piccante pizza, made with ricotta, mozzarella, jalapenos and cherry tomatoes. Not quite so adventurous? Fear not they have classic margherita pizza and marinara pizza too.

Single Jewish ladies in midtown: you should get yourselves over for some pizza ASAP – during the time I was there the clientele was almost exclusively Jewish men.  But maximize your time in line, because even while the place is popular, the wait wasn’t oppressive – the pizza took just 5-10 minutes on average. I’ve waited much longer for a latte at Starbucks.

Overheard from the men next to me? “This is going to be such a hotspot for lunch!” My thoughts exactly.

Posted on February 26, 2013

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