My mom used to say that anyone who needs to tell you how wealthy or smart they are, probably isn’t. And that’s the best way I can describe Jezebel, the latest trendy Kosher restaurant to hit the NYC city scene. It is very trendy, and they’ll be happy to tell you so, but food and service seems to suffer at the hands of Soho hipness.

Grub Street categorizes Jezebel as part of the “Jewish-food trend,” but I would separate Jezebel very distinctly from the Jewish-food trending of  Gefilteria, Kutschers Tribeca, Mile End Deli and Jack’s Wife Frida, where updated Jewish food takes center stage.  Jezebel aims to be cooler-than-thou and kosher but its menu and décor doesn’t feature anything overtly Jewish (unless you count the superimposed faces of Barbara Streisand and Jon Stewart) which I assume is intentional. Kutschers, Gefilteria and others all celebrate traditional foods such as schmaltz (rendered chicken fat), sustainable gefilte fish, smoked meats and fish and the beloved matzo ball soup all while giving the foods a modern twist.

Ha’artez  recently heralded that Gefilteria is “bringing sexy back” with their updated takes on the traditional Jewish dish and even Bartenura Moscato wine is garnering unexpected attention from rappers such as Drake and DJ Khaled as The Jew and the Carrot reported earlier this week.

You won’t find a Moscato “Bartini” on Jezebel’s drink menu, but you do have your choice of $18 cocktails and $20 appetizers. I am loving the Jewish food trend, but must admit, I may never be cool enough for overpriced Kosher food downtown.  So pass me some Moscato.