Author Archives: Danielle Feinberg

About Danielle Feinberg

Danielle Feinberg grew up in Southern California but has often been mistaken for a "true New Yorker." She has a BA, an MA, and Grande Diploma of Pastry Arts from the French Culinary Institute -- none of which has anything to do with her current employment. She puts salt on her cookies before baking, and could probably eat pizza every day of her life. She tells people she doesn't really like to eat bread but she lies. Danielle lives in NYC with her husband, toddler son, and dog.

What the EZ Squirt Ketchup Flop Says About Coloring Our Foods

Recently a friend informed me, via, that the éclair “has surpassed the macaron as the most buzzed about Parisian bonbon of the moment.” (Right, totally. I knew that.) But this isn’t your Parisian grandma’s éclair, missy! It has been fancified with trendy flavors and inventive toppings and, most notably, bold bright colors that would make Crayola proud.

multi colored eclairs

The very same week I went into Nussbaum and Wu’s on the Upper West Side of Manhattan to find trays of “Black and White” cookies in different colors. Besides the fact that there was something funny and now  “inaccurate” about these pink and white, or green and white cookies labeled “Black and Whites,” they caught my attention, especially after hearing of the “new” éclair.

colored black and white cookie

Now, I am not sure how I feel about the éclair of 2013. Or, to a lesser extent, this updating of what many might call “the official cookie of New York,” (which is expected to appear as its names suggests). How far can one veer from an original, from tradition, before you have created something entirely new? Not to mention, these modern éclairs seem to be yet another big city chef’s way of sparking buzz and the salivary glands of local foodies and Instagrammers with what really is something rather common and usually inexpensive—in this case, a sexed-up Euro Boston cream donut (though, I can think of plenty of others: popsicles, cupcakes, rice krispie treats, actual donuts).

Still it seems worthwhile to ponder how color is used to represent innovation and “newness,” especially in the food world. Of course color is important elsewhere. Namely in the fashion world—depending on the season or designer, the “hot look” is either bright colors, no color, or a particular color; and, most apropos of today, in the tech/gadget industry, as just last week the usually monochromatic innovators at Apple unveiled its forthcoming release of two different iPhones—a cheaper version, the 5C, that comes in five bright plastic colors, and a more expensive version, the 5S, that comes in a selection of metallic colors. (Side thought: who decided that “cheaper” equals a children’s paint set, and that those who are willing to pay more, would necessarily want, well, the more boring kind?)

But back to food. Considering that often the colors of an edible object are one of the first ways in which we not only recognize it, connect to our own memories and experiences, and decide if we, in fact, want to consume it, I am surprised any culinary team (of one, or many) ventures to mess with color at all!  Especially since it is far from predictable when an unusual color will work and when it will not work.  Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the EZ Squirt train! Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi.

ezsquirtBut why? Are we simply slaves to the intersection of tradition, custom, and current trends (be they global or social or cultural)? Bright purple ketchup? No thanks. Black “forbidden” rice and blue potatoes? Sure, for some. Lime green luxury car? Probably not. Electric yellow shoes? Well, at least Beyoncé gives a hell yeah! Can we even compare how color is used and interpreted across all aspects of life?

There might also be a current competing trend in the realm of color and food: to go natural. If Chipotle wants to sell you on its beliefs that fast food doesn’t have to be based on poor quality ingredients or conventional agriculture and production they want a tomato to look exactly like what you expect a tomato to look like (not to mention the whole burrito)! Countless products and other companies count on the fact that the absence of dyes and bright colors are often the visual marks of products labeled with words like “organic,” “artisan,” or “healthy,” and hence the visual cue to the consumer to buy said products based on these claims.

But still sometimes “recoloring” or unexpected color is a success. And maybe desserts, and especially the elevated dessert trend, can more readily get away with something that otherwise goes against our other (better) decisions, and general common sense. I mean, what on earth does common sense have to do with the nutritionally-unnecessary but wildly enjoyable black and white (or mint green and white) cookie? Nothing!

Posted on September 16, 2013

Note: The opinions expressed here are the personal views of the author. All comments on MyJewishLearning are moderated. Any comment that is offensive or inappropriate will be removed. Privacy Policy

The Best Mini Kitchen Tools

Even though I live in what most non-New Yorkers would describe as a tiny city apartment (600 sq. ft.), I have a nice size kitchen and have not been shy about filling its drawers and covering its counters with cooking tools and gadgets. Of course, everyone has accumulated items that after months of ignoring they realize maybe weren’t so useful after all (i.e., herb cutter).

But even within the more practical category, I seem to return to the same few tools over and over again. Much like the way I wear the same clothes week after week, despite a closet-full of pants and shirts (some with the tags still on them). I am a working mom with a toddler, so while I am not regularly opening pop-up cafes, or even cooking full meals every single night, I seem to always be in the kitchen and always using these items. Only after creating my list did I realize that all of them are small versions of larger ones.

Still, I insist, these recommendations are not only for fellow New Yorkers (or dollhouse owners), as I am confident I would continue to use the same favorite utensils if I lived in a massive home (anything over 800 sq. ft.).

All items are under $10 and can be purchased online or in most kitchen and home good stores.


1. Serrated pairing knife: If I were on a cooking Survivor-like reality show and was allowed to take only one knife, it would be this one. I am absolutely certain I use this knife in more ways than Victorinox ever intended, and quite certainly do not execute any sort of proper technique with it. However, this is the knife I reach for when I need to cut a tomato, a cucumber, a challah roll, a block of semi-hard cheese, a cupcake (of which I am pretending I will only eat half), or when I need to slice through the top of a plastic bag of salad greens. I own three.

2. Small spatula: I am persistent, and I ask a lot of questions. Some might call me nosy. I am also just a smidge anal-retentive (just a smidge). But, really, I just like to get to the bottom of things…like peanut butter jars, cream cheese containers; and get every last remaining cholesterol-filled drop of mayonnaise. This spatula does the job, and does it well. I also use it a lot when mixing up small batches of sauces, spreads or glazes.

3. Small scoop colander: Whether it is for my son or myself, this is so handy when rinsing off a serving or two (or three) of fruit, and even pasta, and other cooked items. There is also the kind that collapse flat but I like this one by the brand Arcitec in particular because of its more ergonomic design, ya know, it’s “scoopiness”.

4. Mini whisk: This one could easily be dismissed as nonessential but it truly is the best tool for whisking a quantity of eggs suitable for a Sunday morning breakfast. Larger whisks cause the viscous egg to sloppily fling over the bowl’s sides, and a fork simply doesn’t efficiently combine the whites and the yolks. Anyway, at $1 price tag, this whisk is no risk. (Note: whisks do come even smaller. I had one of these whisk keychains once and actually used it successfully. For some reason I am proud of this.)

5. Small offset spatula: Even if you only bake the occasional box-mix brownie (which I will not judge but say simply that brownies from scratch are so fast and easy you really should think about); or, to be honest, you just like spreading cream cheese on your bagel like it’s a mini birthday cake, this off set spatula is super handy. I actually use it in almost every baking recipe I make, including real birthday cakes.

Posted on July 8, 2013

Note: The opinions expressed here are the personal views of the author. All comments on MyJewishLearning are moderated. Any comment that is offensive or inappropriate will be removed. Privacy Policy

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